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Save your spot today for the Early Bird Price by June 30th! Read More

Hotel & Travel

Reserve your room now to receive our special block pricing before Sept. 1st! Read More

Speaker Information

Don't miss your chance to learn from our experts speaking this year! Read More

Convention Schedule

View the preliminary schedule for this awesome 3 day event! Read More

Career & Job Fair

Participate in our one-of-a-kind opportunity to be in front of some of the best placement agencies in the world! Read More
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Become a Member

  • image Anyone who serves or maintains a residence can qualify to become a member of DEMA. Our Professional Members will usually have one of/or a combination of these titles: Butler, Caretaker,Domestic Couple, Elder Caregiver, Enlisted Aide, Estate Manager, Executive Personal Assistant, Family Office Employee, Household Manager, Houseman, Housekeeper, Major Domo, Nanny, Personal Assistant, Private/Personal Chef, Private Jet Staff, Property Manager and Yacht Crew. Furthermore, anyone who is currently seeking to become a Private Service Professional may join under this membership category. Read More

    Private Service

  • image Principal Homeowners are the driver of the Luxury Market and are the employers of our other membership categories. Everything that DEMA does as a collective association ultimately is put in place to protect, preserve and service the estates & interests of the Principal. High net worth individuals and families who are looking for more resources to help manage their estates are eligible to join DEMA. Employees of the Family Office are also allowed to join on behalf of the Principal. Our Principal Homeowner Members consist of HNW Families and Individuals who are looking for assistance in solving any need or interest in maintaining their residences or estates. Read More

    Principal Homeowner

  • image Suppliers are companies that perform work & services inside or outside of luxury estates and are able to apply for DEMA Membership (Examples: Painters, HVAC, Art Handlers, Cleaning Companies, Designers, etc.). DEMA is very particular on what companies are allowed to join the association. We allow companies to apply for membership who adhere to our five star rating criteria. DEMA strives to have companies be a four or five star vendor in order to accept them into the network.. Read More


  • image Affiliates are nationwide or worldwide companies that offer solutions & products for estates that are eligible to apply for membership. DEMA is always interested in partnering with organizations that follow the same principles we do and are committed to raising industry standards. Read More

    Global Affiliate

  • image Domestic Placement Agencies are job recruiters & companies that find employees to work in and manage estates/residences for Principals. There are over nine hundred placement agencies that specialize in Private Service in the United States. DEMA is dedicated to having agencies be a part of our membership that operate by our Supplier code of ethics to treat our Private Service Professionals and Principal Members with the professionalism & respect that they deserve. Read More

    Placement Agency

  • image There are over a dozen schools throughout the world that specialize in Butler & Household Management training. This training usually ranges from 4 to 8 week courses. In addition, there are many consultants that offer in home/ hands on training as opposed to formalized classroom style training. We welcome any school or educator that is committed to raising industry standards & professionalism to apply for DEMA Membership. Domestic Placement Agencies and Schools follow a similar membership application process. Read More

    School & Educator

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Latest News

Feature & Workshop Summaries

***Subject to Change***


Career Day & Job Fair
Agency Networking
Featuring over 12 Agencies!

Career Day  Job Fair LayoutThe time block set aside for this day's event will run from 11:30-5:00 in our main ballroom.

The format will start with agency networking with our attendees from 11:30-1:30. This is a great way to put a face to the name of many agencies that you have never met or would like to get to know better. Some of our attendees will be actively looking for a position, looking to get into the industry or secure in their jobs but looking to "see what's out there". It should be a great mix!

Each participating agency will have an exhibit table to meet and greet with attendees. We have 4 workshops/panel discussions planned for the rest of the day, which will end at 5pm.

Household Payroll 101: Avoid Risky Behaviors
Kathleen Webb, President, HomeWork Solutions, Sterling, VA.

Homewrok SolutionsHousehold payroll and HR is governed by myriad rules and regulations at the federal, state and local levels. Missteps by the estate manager can create risks to their principal that range from fines and penalties to reputational risks. Join Kathleen Webb, a nationally recognized expert in household payroll and HR matters, as she highlights the most common risky behaviors and how to avoid them.

Panel Discussion: Moving from Yachts to Estates and Back Again
Ami Ira, President, Crew Unlimited, Fort Lauderdale, FL.
Amilee Luke, Director of Operations, International Crew Training, Fort Lauderdale, FL.
Kerry Lyons, Personal Assistant/Household Manager, Palm Beach, FL.
Jason King, Founder, King's Institute of Private Service, Fort Lauderdale, FL.

crew yacht setting tableThe luxury yachting industry offers some of the most unique career opportunities for the Private Service Professional. These jobs come with an entirely different set of challenges than a land-based position. So, what happens when a yacht-based PSP wants to return to dry land? Or vice versa?

During this panel discussion, join Private Service Professionals Kerry Lyons & Jason King, Crew Unlimited & International Crew Training as they discuss how to successfully make just this type of transition. They will discuss some of the hurdles and pitfalls to avoid while making the change. They will also offer tips about how to interview for a new type of position and how the skills learned while working in one area will transfer to the other.

Principal Relationships: From the First interview to the Final Goodbye
Donna Shannon, President, Personal Touch Career Services, Denver, CO.

PersonalTouchLOGO-FINAL-02One of the many challenges the Private Service Professional faces is establishing a positive and productive rapport with the Principal. It is vitally important to set the correct tone, from the very first interview. This session will teach PSPs the language and actions that will help form a constructive employer relationship, as well as techniques for maintaining it. Finally, the session will cover “Exit Strategies,” to help ensure you leave your position on a positive note.

Panel Discussion: Transitioning Your Job Skills into the World of Private Service
by Charles MacPherson, Chris Baker, David Gonzalez, Donna Shannon, Elizabeth Meyer & Robert Hansleman

skills-development1Transitioning into the world of Private Service can be mystifying for job seekers. In a notoriously secretive industry, where can you get advice for success? What skills from your prior job will transfer? What exactly are employers looking for? This workshop seeks to answer those questions and more, as some of the most successful agents in the country give their recommendations about pursuing a career as a PSP.


The Future of DEMA
DEMA Founders, Michael Wright and Matthew Haack

2013 DEMA Logo 1InchDEMA founders, Michael Wright and Matthew Haack, will kick off the 2014 Convention with an in-depth look into the future of the Domestic Estate Management Association. Since its inception in 2007, DEMA has made great strides in creating an international community that PSPs can depend on for advice and support.

DEMA continues to be a strong voice for increasing industry standards and professionalism. Matt and Mike will share goals for DEMA’s future and explain what members can anticipate in the coming months and years.

Defining Expectations: A Principal’s Perspective

Eric Barton, Owner, Vanquish Worldwide, Friendsville, TN.

vanquish logoEric Barton will discuss the importance of managing expectations between a Principal and a Private Service Professional. He will discuss the experiences he has had, both as a Business Owner and as a Principal.

He will also discuss the importance of using core values as a way to define how those expectations can be met, including tact, judgment, dependability, integrity, and enthusiasm.

Panel Discussion: Safety and Security Tips When Traveling
Kris Coleman, President, Red Five Security
Glen Smith, Owner, Elect Protection Group
Jaclyn Sienna India, Founder, Sienna Charles
Randall Biglow, Vice President of Global Operations, AT-Risk international

travel-security jpegYour Principal has asked you to plan a family vacation to China. Do you have the resources and knowledge necessary to provide the family with a safe and positive experience?

Join industry leaders in the world of security and travel as they discuss the issues and concerns that must be considered when planning travel for high profile individuals. Topics will include site analysis, creation of a solid itinerary, as well as evacuation plans. This session will also cover how to effectively communicate the arrangements to the Principals.

21st Century Resumes for the Private Service Professional
Donna Shannon, President, Personal Touch Career Services, Denver, CO.

PersonalTouchLOGO-FINAL-02In private service, everything depends on your relationship with your employers. How does one establish the foundation for a positive, professional relationship before even meeting the principals? Just as importantly, how can one leave on good terms? During this presentation, learn:

  • How to manage expectations with your resume
  • Recognize red flags at the interview
  • Negotiated favorable employment terms without sacrificing the relationships
  • Social media impacts on the relationship
  • Planning an exit strategy that works for everyone
  • Gaining a valuable recommendation

Trends and Developments in Household Payroll (2015)
Kathleen Webb, President, HomeWork Solutions, Sterling, VA.

Homewrok SolutionsJoin household payroll expert Kathleen Webb for timely updates and discussion on a range of regulatory and household HR topics to include the Nightmare Nanny situation, dramatically changing regulations for senior caregiver payroll, domestic worker bill of rights initiatives and wage and hour enforcement activity. You will want to be informed and aware in your service to your principal.

How Do I Handle This? Real Life Case Studies
Charles MacPherson, Founder, Charles MacPherson and Associates, Toronto, Canada
Elizabeth Meyer, Owner, The Meyer Suite, Medina, WA

case studiesThe Principals have offered to loan you their expensive ski equipment for a few days. The daughter of the Principals would like you to attend her school play, but it’s on your day off. What is the proper response? How do you manage these situations without crossing the boundaries that have been established between you and your employer, or infringing on your own personal time? Join Charles MacPherson and Elizabeth Meyer for an interactive panel discussion on how to handle the types of real life dilemmas that Private Service Professionals encounter on a daily basis.


The Building Blocks of Home Automation
by David Frangioni, Owner, Audio-One, Hollywood, FL 

Audio One Logo 500Presenting an interactive, fun and informative Home Automation seminar with renowned technology expert, David Frangioni (Aerosmith, the Osbournes, Shakira, Rascal Flatts, Cher & many more). 

During this seminar, each participant will experientially learn the basics of home automation through the assembly and dissection of an actual smart home system (lighting control, audio, tv’s, climate control, etc). 

This is for people who are not geeks when it comes to home automation but want to learn the basics so they can effectively understand what their vendors are doing and how to resolve issues quickly and cost effectively. 

Champagne Seminar: Selecting, Pairing and Enjoying
Nicolas Krafft, President and CEO to the Americas, Christofle

Christofle Paris Noir cropped600Selecting the perfect champagne for that special occasion can make or break your event. Christofle’s Nicolas Krafft, who holds an Advanced Certificate from Wine & Spirit Education Trust, will discuss the finer points of selecting champagne, including the importance of age, color, taste, and presentation. Krafft will also demonstrate the art of sabrage.

Private Aviation 101: Navigating the Jet Charter Market

Kuky Salazar, President of Latin America, Europe & Asia Divisions, Private Jet Services

pjs group logoIf your Principal travels extensively, a private jet can offer countless advantages over commercial travel. However, it’s important to know the ins and outs of the industry, in order to save your Principal both time and money. Join Kuky Salazar as she discusses new innovations in the industry and factors to consider when selecting a jet for your Principal.

Kitchen Design: Renovation for Easy Use
Brendan Malloy, Regional Vice President of Sales, SubZero
Steve Feldman, President and Founder, Kitchen Trader and Green Demolitions

subzero logoKitchen designers are known for creating some of the most elaborate and beautiful rooms in a home. What is not always considered though is the maintenance and practicality of the space.

Join Brendan Malloy and Steve Feldman as they discuss some of the issues that should be considered during the design process. They will also discuss some of the latest technological advancements available for an estate kitchen.

Trends in Mixology - Crafting Cocktails To Tickle Your Client’s Taste Buds
Hosted by Emily Ellyn, Celebrity Chef and Peter Freemen, Opici Wines

Emily drinks

Learn what cocktail trends are raising the bar! Whiskey, floral flavors and crafted beer hops tails are hot on the scene now, but what will be shaking things up next? Keep up with what the spirits industry is calling for in the areas of creativity and innovation.

Topics include: hand-crafted spirits, house made infusions, interactive cocktail-making, food-flavored drinks, presentation with flare, and more deliciously rad trends in imbibing. Samples included!

Butler Skills: Shoe Polishing, Packing Suitcases, and Beyond
Jason King, Founder, King’s Institute of Private Service, Fort Lauderdale, FL.

kings logoHaving served as an estate butler and a captain of mega-yachts, everywhere from Australia to the Hamptons, Jason King has hosted some of the world’s most high-profile people during his 20+ years in private service.

In this session, he will demonstrate some of the skills that are necessary to meet the high expectations of your Principal. He will discuss how to deliver a 5-star experience, whether hosting at a guest residence, estate, or private yacht.

Creating the Dream Estate
Jonathan Fishbeck, Founder and CEO, BuilderFish

builderfish logo

What if your client’s residence actually made your work life easier?

BuilderFish designs and builds dream homes, which are also user-friendly for everyone, from owners, visitors, and staff alike. Jonathan Fishbeck explains how an estate should be developed to ensure a staff’s service is efficient and productive, while giving the Principal the lifestyle and freedom he or she demands.

This is an interactive session. Be prepared to discuss your own ideas and challenges within your Principal’s home.

First Response: CPR, Defibrillation & First Aid
Carol Stemple, RN and President, Lifework, Ellicott City, MD
With Special Guest, Matthew Haack of DEMA

Lifeworks copyWith over 25 years of emergency and critical-care nursing experience, Carol Stemple is an expert in emergency response. Founders of DEMA, Matt and Mike will assist Carol as she demonstrates the importance of Electronic Defibrillators and other first aid techniques that you may need in an emergency situation. She will also discuss the first-aid supplies that should be available in every home.

Mastering Your Mingle-Ability: Essential Networking Skills for Professional Success
Jacqueline Whitmore, Founder, Protocol School of Palm Beach, Palm Beach, FL

jacqueline logo

Being present without being noticed is a skill that Private Service Professionals have mastered. However, there are times when PSPs are asked to be out in front, handling business situations, like following-up with vendors or business clients, and attending networking events. Protocol expert Jacqueline Whitmore will teach acceptable business manners for these situations. Topics to be discussed will be the correct way to shake hands, tips for remembering names, proper eye contact and body language, electronics etiquette, and many other techniques to ensure your networking success.


Panel Discussion: Smart Home Technology Systems
David Frangioni, Founder and President, Audio-One
Kevin Lotto, Director-Technology Projects, OneVision Resources, Boston, MA
Kevin Delaney, Via Home

smart-home-automation-green-living-4This panel will define realistic expectations about what can be accomplished with smart home technology within the four major home automation systems on the market.

Come prepared with what you see as the smart home needs of your Principal. This field of experts will collaborate and give creative new ideas and solutions for real world problems.

The Thought Process Behind Table Settings
Charles MacPherson, Founder, Charles MacPherson and Associates, Toronto, Canada

McPherson MA table setting helps establish the mood for an entire event, but choosing the right motif can be challenging for even the most-experienced Private Service Professional.

Charles MacPherson will lead a discussion about the world of ‘tablescaping.’ Charles will help outline what is appropriate for a wide range of scenarios, while providing some inventive ideas that will surprise and impress the guests.

How to Recruit “A” Players For Your Estate Team and Avoid the Catastrophic Hire
Byron McDuffee, Co-Founder, Via Integrity
Derron McDuffee, Co-Founder, Via Integrity

Via Integrity Logo 100Attracting, screening and selecting the best Private Service Professionals for your estate team is critical in meeting your Principal’s expectations.  Byron and Derron McDuffee will provide you critical insights on how to consistently hire top performers while eliminating counterproductive workplace behaviors such as theft, breach of confidentiality and more.  You will gain peace of mind, improved estate operations and the admiration of your Principal.

 Art, Sculptures and Heirlooms . . . What Your Principal Probably Doesn’t Know, but You Should
Gordon Lewis, Founder, The Fine Arts Conservancy
Jim Henderson, President, William C. Huff Companies 

sculptureWhen it comes to maintaining high-value items in a home, there are an entirely different set of procedures than for ordinary décor.

This session will explain the proper techniques for displaying, cleaning, handling, packaging, and moving valuable items such as art, sculptures and heirlooms. You’ll hear compelling horror stories of what can happen when protocols are not followed, and the fundamental steps that can help avoid catastrophes.

Panel Discussion: Household Manual Creation & the Importance of Using a Template
David Barrie, Estate Manager, 2013 Private Service Professional of the Year, Chicago, IL
Ted Hadley, Household Manager, Hadley Estate Services
Peter Van Ryder, Founder, Estate Management Solutions, Dallas, TX

manualA well-developed Estate Manual establishes routines and procedures, helping Principals and Private Service Professionals alike understand both the day-to-day and long-term needs of a property.

But what exactly should go into a manual and how do you incorporate it into daily operations? Barrie, Hadley and Van Ryder will lead a discussion on the topic.

Wine Cellar Management
Dana Farner, Sommelier, Soutirage, Los Angeles, CA.

soutirage logoProper wine cellar management can save you hours of seeking out perfect bottles and the last minute agony when you can’t find them. It can also make you look like a rock star. Dana Farner, former Wolfgang Puck Beverage Director, will address the basics of a well-balanced cellar, the benefits of pro-active organization, and how to stay ahead of the game. Come prepared to share your wine fears and nightmares. There will be an opportunity for open discussion.

Technology Best Practices for the Private Service Professional
Joseph Kolchinsky, Founder, Managing Director, OneVision Resources, Boston, MA 

One Vision Logo 125Apps, smart phones, computers, websites, passwords, networks - a few years ago these terms related to talking points, games, or esoteric concepts that you called on a professional for. But now you're expected to be a master of these things just to get through your everyday routine. 

In this hands-on, bring-your-own-device session we will review the same easy tricks power users employ every day to operate efficiently and get the most out of their technology while avoiding common pitfalls. Joseph Kolchinsky will lead this session through a series of live demonstrations before taking your questions and requests to guide the second half of the workshop. Bring your own device and related concerns. 

All workshop participants are welcome to visit the OneVision booth​ ​# 24​ ​and schedule additional time to work one-on-one​ ​with Joey on their technology.

The Importance of Landscape Illumination

Chad Rodvold, Owner, E2 Illuminations,Dallas, TX
E2 Logo

Chad Rodvold will provide a behind the scenes look at the design process that goes into landscape illumination. He will lead an work shop design project where attendees will help him create a beautifully lighted estate. While doing so he explain the different options available to light an estate while educating how they provide more safety and security to any estate.


How to Communicate as a Professional: Best Practices for Principals, Staff, and Vendors

Charles MacPherson, Founder, Charles MacPherson and Associates, Toronto, Canada

McPherson MDeveloping an effective dialogue between PSP and Principal can be a challenge, given the wide range of factors involved. Charles MacPherson will help shed light on the best ways to establish smooth lines of communication.

He will address the importance of reading body language, how to encourage annual reviews, and how to set expectations for vendors and other staff members.



Defend Yourself with Confidence
Glen Smith, Owner, Elect Protection Group

epg logoJoin us for a hands-on learning experience of personal defense led by Glen Smith, featuring special guest Ken Brayman. Mr. Brayman is an expert in the Krav Maga style.  During the presentation you will learn about: Use of Force/Liability, Personal Defense Techniques, Stress Drills, along with a Q & A Session.