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Register Now

Save your spot today for the Early Bird Price by June 30th! Read More

Hotel & Travel

Reserve your room now to receive our special block pricing before Sept. 1st! Read More

Speaker Information

Don't miss your chance to learn from our experts speaking this year! Read More

Convention Schedule

View the preliminary schedule for this awesome 3 day event! Read More

Career & Job Fair

Participate in our one-of-a-kind opportunity to be in front of some of the best placement agencies in the world! Read More
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Become a Member

  • image Anyone who serves or maintains a residence can qualify to become a member of DEMA. Our Professional Members will usually have one of/or a combination of these titles: Butler, Caretaker,Domestic Couple, Elder Caregiver, Enlisted Aide, Estate Manager, Executive Personal Assistant, Family Office Employee, Household Manager, Houseman, Housekeeper, Major Domo, Nanny, Personal Assistant, Private/Personal Chef, Private Jet Staff, Property Manager and Yacht Crew. Furthermore, anyone who is currently seeking to become a Private Service Professional may join under this membership category. Read More

    Private Service

  • image Principal Homeowners are the driver of the Luxury Market and are the employers of our other membership categories. Everything that DEMA does as a collective association ultimately is put in place to protect, preserve and service the estates & interests of the Principal. High net worth individuals and families who are looking for more resources to help manage their estates are eligible to join DEMA. Employees of the Family Office are also allowed to join on behalf of the Principal. Our Principal Homeowner Members consist of HNW Families and Individuals who are looking for assistance in solving any need or interest in maintaining their residences or estates. Read More

    Principal Homeowner

  • image Suppliers are companies that perform work & services inside or outside of luxury estates and are able to apply for DEMA Membership (Examples: Painters, HVAC, Art Handlers, Cleaning Companies, Designers, etc.). DEMA is very particular on what companies are allowed to join the association. We allow companies to apply for membership who adhere to our five star rating criteria. DEMA strives to have companies be a four or five star vendor in order to accept them into the network.. Read More


  • image Affiliates are nationwide or worldwide companies that offer solutions & products for estates that are eligible to apply for membership. DEMA is always interested in partnering with organizations that follow the same principles we do and are committed to raising industry standards. Read More

    Global Affiliate

  • image Domestic Placement Agencies are job recruiters & companies that find employees to work in and manage estates/residences for Principals. There are over nine hundred placement agencies that specialize in Private Service in the United States. DEMA is dedicated to having agencies be a part of our membership that operate by our Supplier code of ethics to treat our Private Service Professionals and Principal Members with the professionalism & respect that they deserve. Read More

    Placement Agency

  • image There are over a dozen schools throughout the world that specialize in Butler & Household Management training. This training usually ranges from 4 to 8 week courses. In addition, there are many consultants that offer in home/ hands on training as opposed to formalized classroom style training. We welcome any school or educator that is committed to raising industry standards & professionalism to apply for DEMA Membership. Domestic Placement Agencies and Schools follow a similar membership application process. Read More

    School & Educator

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Latest News

mferder bioMordechai “Moti” Haim Ferder
Principal & President
A master craftsman and jewelry visionary, Mordechai “Moti” Haim Ferder, president of Lugano Diamonds, was raised in his family’s jewelry business which was established in 1974. With his highly specialized gemological training and business savvy, Ferder plays an instrumental role in the increasing success of the Newport Beach, Calif.-based company where he has helped establish Lugano Diamonds as one of the finest jewelers in the world.
Ferder heads Lugano Diamond’s development and branding campaigns where he has overseen the company’s successful global marketing in 22 countries. Under his leadership, the Fashion Island-adjacent Newport Beach Lugano Diamonds location was opened in 2005, where Ferder has helped create a comprehensive sales force while personally managing all aspects of the company’s sales initiatives. Ferder is also a key creative force and knowledgeable jewelry expert, serving as designer, buyer and appraiser for Lugano Diamonds. Ferder is the primary liaison between the company and international gemological laboratories, and is the company’s leading authority on evaluating inventory, grading stones, appraising jewelry and finding the correct marketing channel for each piece.
Prior to his work with Lugano Diamonds, Ferder founded Craft Diamonds Ltd. where he acted as president and chief executive officer and the company experienced $10 million in annual sales and specialized in the manufacturing of large stones and goods in both Israel and America. Before forming Craft Diamonds, Ferder acted as vice president of Eyal Cohen Diamonds Ltd. During his tenure, the company’s annual sales reached $6 million.
Ferder’s experience spans several chapters of his upbringing in the family jewelry business, from his skills in lapidary arts and diamond cutting, having studied with industry leader Reuben Cohen where he learned how to expertly polish large stones, and later at the Eli Dori Gemological Institute where he became a certified gemologist. Ferder completed his gemological education by directly observing the process of extracting precious gemstones from the earth at mines in Africa and Russia. Ferder also spent two years at the Michlala Leminhal business school and several years studying architecture. 
Ferder is fluent in Hebrew, English and French and resides in Orange County, Calif., with his wife and children.