Mordechai “Moti” Haim Ferder
Principal & President
A master craftsman and jewelry visionary, Mordechai “Moti” Haim Ferder, president of Lugano Diamonds, was raised in his family’s jewelry business which was established in 1974. With his highly specialized gemological training and business savvy, Ferder plays an instrumental role in the increasing success of the Newport Beach, Calif.-based company where he has helped establish Lugano Diamonds as one of the finest jewelers in the world.
Ferder heads Lugano Diamond’s development and branding campaigns where he has overseen the company’s successful global marketing in 22 countries. Under his leadership, the Fashion Island-adjacent Newport Beach Lugano Diamonds location was opened in 2005, where Ferder has helped create a comprehensive sales force while personally managing all aspects of the company’s sales initiatives. Ferder is also a key creative force and knowledgeable jewelry expert, serving as designer, buyer and appraiser for Lugano Diamonds. Ferder is the primary liaison between the company and international gemological laboratories, and is the company’s leading authority on evaluating inventory, grading stones, appraising jewelry and finding the correct marketing channel for each piece.
Prior to his work with Lugano Diamonds, Ferder founded Craft Diamonds Ltd. where he acted as president and chief executive officer and the company experienced $10 million in annual sales and specialized in the manufacturing of large stones and goods in both Israel and America. Before forming Craft Diamonds, Ferder acted as vice president of Eyal Cohen Diamonds Ltd. During his tenure, the company’s annual sales reached $6 million.
Ferder’s experience spans several chapters of his upbringing in the family jewelry business, from his skills in lapidary arts and diamond cutting, having studied with industry leader Reuben Cohen where he learned how to expertly polish large stones, and later at the Eli Dori Gemological Institute where he became a certified gemologist. Ferder completed his gemological education by directly observing the process of extracting precious gemstones from the earth at mines in Africa and Russia. Ferder also spent two years at the Michlala Leminhal business school and several years studying architecture.
Ferder is fluent in Hebrew, English and French and resides in Orange County, Calif., with his wife and children.